The Detective Conan Exhibition is a special event for the community of fans of Gosho Aoyama’s legendary detective manga series. This is the first time an official exhibition about Conan has been held in Vietnam, giving fans the opportunity to experience the thrilling world of crime solving through models, artifacts and unique interactive activities.
With a grand scale, the exhibition recreates famous scenes, provides exclusive materials and attractive detective challenges, helping attendees immerse themselves in the famous cases of Conan and his teammates. Not only stopping at the entertainment factor, the event is also a place to connect the fan community, creating a space to exchange and share passion for the series.
The Detective Conan Exhibition is not only a cultural event but also a journey to explore the dramatic world of deduction, promising to bring an unforgettable experience to those who love the detective genre.
Solution
Background & Objectives
The Detective Conan Exhibition event is one of the major events for the community that loves the famous detective series. With the desire to optimize the media effect and increase the recognition of the event, CleverAds launched a Social Outreach campaign to:
- Kick-off the campaign, create an initial impression and introduce the event location.
- Enhance brand recognition & media coverage, attracting attention from Conan fans and the wider community.
- Promoting ticket sales & optimizing conversions, creating sustainable media effects and maintaining continuous interactions.
Social Outreach – Activating communities & influencers
CleverAds effectively leveraged communities & influencers to create a strong media wave throughout the three stages of the campaign.
- Collaborating with influencer Hung Didu, creating engaging content with 3.9 million views, 128.2K likes, 1,059 comments, 577 shares.
- Booking nearly 20 influencers, from macro, micro to nano, covering many different topic groups such as: Conan Fans, Anime Cosplayers, Trending Youth, Family, News & Entertainment,…
- Creative content includes exhibition reviews, participating in challenges, unboxing goods…, helping to maintain positive media waves.
- At the same time, the campaign also cooperates with 20+ communities, including Conan fandom, hotpages about young people, news, local check-in…, helping to expand brand coverage on many media platforms.
Outstanding activities & interactive minigames
Decode secret letters to receive attractive gifts, create excitement and increase natural interactions.
Minigame results:
- 232 comments, 164 shares in just 2 days of implementation.
- High organic player count, helping to increase brand awareness naturally.
Always-on Content – Content that follows each stage
Not only focusing on Social Outreach, CleverAds also promotes always-on content, ensuring that content continuously appears throughout the campaign. Content is developed based on each stage, combined with media effects to optimize the viewer experience.
Media Ads – Enhance multi-channel advertising
CleverGroup deploys multi-channel advertising to increase traffic to the Gigamall website & fanpage. Combines paid media & earned media to optimize communication effectiveness.
Results
The Social Outreach campaign was a huge success, not only helping to increase brand awareness but also creating a strong communication effect, optimizing ticket sales and interaction with attendees: 35,000 tickets were sold (300% higher than the original plan).
CleverAds’ communication campaign for the Detective Conan exhibition was successful beyond expectations thanks to the combination of Social Outreach, Influencer Marketing, Community Engagement and Media Ads. The creative activities helped the campaign not only achieve KPIs but also create a strong ripple effect in the Conan fan community and young people.
