TikTok Shop advertising not only helps increase sales but also expands brand awareness thanks to its ability to reach a wide range of customers. Let’s read Livestream trends: optimize TikTok Shop advertising now!
1. Learn about TikTok Shop advertising
TikTok Shop advertising is a form of advertising on the TikTok platform to promote direct sales from TikTok Shop stores. TikTok Shop integrates e-commerce functionality right on the TikTok app, allowing sellers to display and sell products directly to users through short videos, livestreams and ads.
Benefits of TikTok Shop advertising
Increase direct sales
Advertising TikTok Shop allows customers to shop directly on the platform without having to switch to other websites, shortening the shopping journey and increasing conversion rates.
Reach a large potential customer base
With over 1 billion global users, TikTok provides the opportunity to reach young, exploratory and highly engaged shoppers powerful.
Integrate a variety of advertising formats
TikTok Shop supports many formats such as short videos, Spark Ads, and livestreams, making it easy to create advertising content that suits your business goals.
Competitive advertising costs
Compared to other platforms, TikTok Shop advertising is often lower in cost and more effective thanks to its automatic optimization and targeting capabilities.
2. Popular forms of TikTok Shop advertising
2.1. Live Video Ads (In-Feed Ads)
TikTok Shop ads with live video ads often appear on the user’s For You page, looking like a regular video but with a “Buy Now” button, helping to achieve high efficiency if the content is creative and natural.
2.2. Livestream sales
Livestream sales sessions on TikTok are increasingly popular, integrating with TikTok Shop to sell in real time. Users can then watch, ask questions, and buy immediately. Brands can increase TikTok Shop ad purchase conversions through various incentives and support from TikTok.
2.3. Hashtag Challenges
Encourage users to create product-related content with branded hashtags to drive engagement and increase exposure for their TikTok Shop ad account.
2.4. Collection Ads
Show products from TikTok Shop right in the ad. Make it easy for users to browse through the product catalog.
2.5. Branded Effects
Create special branded effects to make your TikTok Shop ads more fun and viral.
3. How to set up TikTok Shop ads
Sign up for TikTok Shop: Make sure your business complies with TikTok Shop regulations and provides complete business information.
- Create a TikTok Ads Manager account: An advertising management platform where you can set up campaigns, track performance, and optimize.
- Create content: Content should be short, engaging, and relevant to TikTok’s audience. Use current trends to attract attention.
- Set campaign goals: Common goals: Increase traffic, sales, or increase brand awareness.
- Track and optimize: Use TikTok Analytics to track views, clicks, and revenue.
A note about TikTok Shop advertising accounts
TikTok Shop advertising can be flexible with budgets. The initial investment is small, but continuous testing is required to find an effective approach. Make sure your business also adheres to the correct policiesof TikTok Shop especially in terms of content, images, and quality to avoid having your account locked and spending an amount of money beyond your ability to rebuild your TikTok Shop advertising channel from scratch.
TikTok Shop advertising is mainly to maintain interaction with users to increase trust and purchase rate.
4. Tips for optimizing TikTok Shop advertising
To optimize TikTok Shop advertising, businesses need to understand the following strategies:
4.1. Understand the target audience (Target Audience)
TikTok has just launched TikTok Insights to help users understand the demographics: age, gender, interests and behaviors of potential customers, and also help update new content trends so that TikTok Shop advertising content can catch up with the tastes of the target audience.
4.2. Use creative advertising content
Suitable content from TikTok Shop advertising is linked to stories and real experiences of customers with products and services. Businesses can take advantage of this to produce short videos (9–15 seconds) with attractive content in the first 3 seconds to retain viewers. Invest in videos and content properly and reasonably. In addition, you can take advantage of music trends (trending music) and popular hashtags related to the product to increase accessibility.
With these content TikTok 2025 will help businesses lead trends in the field of Marketing.
4.3. Choose the right ad format
Businesses can choose from the following ads and suggestions TikTok posting time to make TikTok Shop advertising videos more trending.
- In-Feed Ads: TikTok Shop ads are displayed in the video stream, suitable for introducing products naturally.
- Spark Ads: Boost the effectiveness of existing TikTok videos by turning them into ads.
- LIVE Shopping Ads: Combine livestreams with TikTok Shop ads to increase engagement and drive sales.
4.4. Optimize Landing Page on TikTok Shop
Increase page loading speed: Make sure the product page on TikTok Shop ads loads quickly and has a friendly interface.
Display reviews and testimonials: Use images or videos from customers to increase credibility.
Recommend related products: Integrate the “You may like” feature to increase order value.
4.5. Allocate your budget wisely
A/B Testing:Test multiple ad copy with a small budget before launching a large campaign.
Optimize bids:Use TikTok Shop’s smart bidding strategy to optimize costs.
Track ROI:Always check your ROI to adjust your budget in a timely manner.
4.6. Track and evaluate advertising effectiveness
Use TikTok Ads Manager: Track metrics like CTR, CPC, and conversion rate to optimize your TikTok Shop advertising campaign.
Use in-depth analytics tools: Combine Google Analytics or third-party analytics software for a more comprehensive evaluation of effectiveness.
Learn from competitors: Analyze how competitors deploy advertising to learn from experience and improve.
4.8. Hit the psychology of users
Consumer psychology is always to find cheap, beautiful things, when they need a product or service immediately, they do not hesitate to spend money to buy it, of course if the price of a product or service has been formed in their mind but the TikTok Shop advertisement is lower or they see that they are supported by the price from the brand or TikTok Shop advertisement in a livestream session on TikTok. On the contrary, if they have not beenWhen customers see the price of a product or service, they will immediately compare it with another e-commerce platform, businesses often call it ‘online comparison’.
Use the FOMO (Fear of Missing Out) effect to create a sense of urgency with limited-time discounts in live sessions, focusing on benefits, giving a clear message about the value the product brings, instead of just focusing on features.
5. TikTok Shop Ad Case Study
Sour Patch Kid
The campaign introduced the new Sour Patch Kids gum – a unique flavor and crunchy candy-like exterior that transforms into a soft, sour, then sweet flavor.
By engaging a new audience in this authentic way, Trident has achieved impressive numbers.
Trident also collaborated with Chlöe Bailey (@chloebaileywashere), who goes by the stage name Chlöe, who, thanks to her influence and catchy sounds, in the #ChewTheVibes challenge, asked her fans to get creative with custom beats and songs ChewTheVibes.
The hashtag #ChewTheVibes received over 9.5 billion impressions during the seven-day challenge on TikTok. “Chew the Vibes” also has 115.5 million earned impressions and the sound is widely praised and loved.
Livestream trend to optimize TikTok Shop advertising
Livestream is becoming an important tool to help optimize TikTok Shop advertising. In each livestream session, there will be a brand representative, staff and Influencer (depending on the business, they will choose to combine with famous people to promote products and services, to increase credibility and attract viewers). The atmosphere of the live show is always fun, creating direct interaction, allowing businesses and brands to chat directly with customers, answer questions and introduce products in detail.
To boost sales, brands often use limited-time discount programs in livestreams to make customers quickly close orders when they see a good deal. Take advantage of the “buy now” feature, integrated into the live session of TikTok Shop ads to help customers easily place orders without leaving the video.
Analyze data from livestreams
TikTok provides detailed data on views, comments, and closing rates. Use this information to improve future livestream strategies.
(Photo: Channel 14)
Megalives are organized to invest in appearance, equipment, and background around the live streamer. Before each live session, the partners will also combine, work, understand the product and then create a live script, the common goal is KPI and aim for common profits to advertise TikTok Shop.
Famous cosmetic brands are always the first choice of women:
Maybelline – Increase sales through TikTok Shop in the UK
(According to MMAGlobal)
Campaign overview
Maybelline’s customer base is women who love beauty, between the ages of 18-30. The objective for this campaign was to drive sales and brand awareness of a new mascara range in the UK market – Sky High Mascara.
Execution strategy
Maybelline created the #WeAreMaybelline hashtag challenge to engage with younger consumers. The challenge invited beauty enthusiasts and the TikTok community to participate through trending Korean music and dance, a mukbang challenge to stress test and demonstrate Maybelline’s long-lasting products, and by sharing videos submitted under the campaign hashtag.
The campaign attracted 20,000 beauty enthusiasts to share their experiences using Maybelline products, resulting in 1.1 billion views on TikTok Shop promotional videos. In addition to short videos, Maybelline also offered live beauty consultationsthrough TikTok Livestream. These long-form video sessions also provide customers with expert reviews, makeup tutorials, product giveaways, and virtual activations, convincing consumers to make a purchase during the livestreams. Maybelline then offers a seamless purchase journey through TikTok Shop, allowing TikTokers to make purchases directly within the app.
Maybelline has become the #1 ranked brand in the makeup category by sales volume. Maybelline Super Stay Matte Ink has become one of the top five best-selling products in the makeup category.
(Photo: Brand Vietnam)
6. Conclusion
TikTok Shop is not only a new sales channel but also a great opportunity for businesses to connect with customers in a more intimate and creative way. To be successful, it is necessary to focus on optimizing content, taking advantage of livestreams and continuously improving based on data. With the right strategy, advertising TikTok Shop will become an important part of the business’s development journey.
